Create a virtual entertainment event for more than 450 employees with a high engagement rate, that was the challenge we assumed when developing the Christmas Party for BAT employees in December 2020. The result was surprising, not only did more collaborators sign up, but they stayed until the end of
Content marketing seeks to understand the wants and needs of consumers and thus offer relevant material in an attractive, creative and practical way. According to Joe Pulizzi, specialist in the subject, content marketing « Is the art of understanding what your customers need to know, to provide it to them in
Towards the end of 2019 we started planning Launch project for DIDIs mobility APP in Costa Rica. At that time we had to develop all the visual material including uniforms, ATL and BTL campaign to publicize the App and open different areas in the country for the registration of new